Illustrative scenario
B2B SaaS vendor (10-30 employees)
B2B software / SaaS · Illustrative scenario — sector benchmarks
The Challenge
This vendor generated traffic through its blog but few demo requests, and prospects increasingly mentioned having "compared via ChatGPT". Yet the brand appeared in almost no AI agent answer, and its schema.org markup was incomplete. The demo funnel was not properly instrumented.
Our Approach
We connected the content diagnosis to the entity layer: schema.org completeness (Organization, Product, FAQPage, SameAs), consistency of facts across official profiles, and product pages aligned to intent queries. In parallel, we fixed demo-funnel tracking to measure the visit → demo step. We re-measured at 60 days to prove the effect.
Implementation
7/12
AI queries citing the brand
+41%
qualified demos / month
2.9%
visit → demo rate
"We saw traffic but no requests. The real turning point was making the brand understandable to search engines and AI — and finally measuring the funnel."
Head of growth, B2B SaaS vendor
Typical targets (sector benchmarks)
1/12 → 7/12
AI discoverability
+41%
Demo requests
45% → 92%
Schema.org coverage
1.8% → 2.9%
Demo funnel
Scenario modeled on 2025-2026 sector benchmarks — not a real client case study.