Illustrative scenario

Cabinetmaking workshop (craftsperson, mid-size town)

Crafts & artisan trades · Illustrative scenario — sector benchmarks

The Challenge

The workshop did remarkable work but stayed almost invisible online: an irregular Instagram account, no up-to-date Google listing, and contact details that differed between its website and directories. Most requests came from word of mouth, with no way to tell what actually brought in a new client.

Our Approach

Rather than "posting more", we first fixed the fundamentals: a completed Google Business Profile, consistent contact details across directories, LocalBusiness structured data. We then set a simple, sustainable Instagram editorial line — work in progress, before/after, craftsmanship — tied to a clear call to action toward making contact. Every request was tracked so the sources could finally be told apart.

Implementation

×2

quote requests in 8 months

98%

Google Profile completed

+31

Google reviews

Workshop owner

Cabinetmaker - Digital Business

★★★★★

"I spent hours on social media with no clear result. This time I first saw what was blocking, we fixed the essentials, and above all I finally know where my clients come from."

Typical targets (sector benchmarks)

×2 in 8 months

Quote requests

+1,900

Engaged Instagram followers

54% → 98%

Google Profile

+31