Illustrative scenario
B2B professional services firm (large metro area)
B2B professional services · Illustrative scenario — sector benchmarks
The Challenge
The firm had few online reviews, a near-zero response rate, and a handful of old, unanswered negative reviews weighed heavily on first impressions. With no process in place, its reputation stagnated even though actual client satisfaction was high — a gap that held back conversion.
Our Approach
We treated e-reputation as a growth lever, not a chore: an audit of reviews and mentions across platforms, a proactive post-engagement collection flow, and a response strategy — including to negative reviews — to show the firm's diligence. Tracking tied the average-rating trend to the contact-request rate.
Implementation
4.6/5
average Google rating
+88
reviews in 6 months
100%
review response rate
Managing partner
B2B services firm - Digital Business
"Our clients were satisfied but it showed nowhere. Regular collection and careful responses brought our online reputation in line with reality."
Typical targets (sector benchmarks)
3.9 → 4.6 / 5
Average rating
+88
Review volume
12% → 100%
Review response rate
+22%
Contact requests
Scenario modeled on 2025-2026 sector benchmarks — not a real client case study.