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Local visibility audit — Why competitors capture the calls that should be yours

Local visibility audit

On “near me” searches, competitors capture the calls that should be yours

When a prospect searches nearby, 3 businesses appear in Google Maps — and take the demand. The local visibility audit checks your Google profile, reviews, and local consistency for every location, then shows how to climb the local pack, where the buying decision happens.

The visible symptom is not the root cause

  • ✓Symptom: you exist, but you don't appear in the Google Maps top 3.
  • ✓Common cause: an incomplete or mis-categorized Google Business Profile.
  • ✓Hidden cause: inconsistent NAP across directories, too few reviews, local signals too weak to enter the local pack.

What is a local visibility audit?

A local visibility audit evaluates everything that decides your local-search rank: Google Business Profile completeness and categorization, NAP consistency (name, address, phone) across directories, volume and freshness of geo-located reviews, and relevance on “near me” queries — then prioritizes the highest-impact fixes.

Get my free local audit

You need this audit if…

  • ✓You have one or more locations and depend on local demand.
  • ✓Competitors appear before you in Google Maps and the local pack.
  • ✓Your info (hours, address, phone) differs across directories.
  • ✓You get few calls or directions from your Google profile.

What we diagnose

  • ✓Google Business Profile completeness and categorization: every field that decides your local rank.
  • ✓Cross-directory NAP consistency: name, address, phone identical everywhere, or contradictory signals that penalize you.
  • ✓Geo-located reviews: volume, freshness, average rating and response rate per location.
  • ✓Local signals: proximity, relevance and prominence — the three pillars of local ranking.
  • ✓“Near me” conversion: does your profile turn local search into a call, directions or visit?

Our 4-step methodology

  • ✓1. Local-presence mapping — profiles, directories and reviews, location by location.
  • ✓2. Constraint diagnosis — the gaps costing you a local-pack spot.
  • ✓3. Prioritised plan — which fixes lift your rank, in what order.
  • ✓4. Proof loop — track local position → calls/directions → before/after measurement.

88%

of mobile local searches → call or visit within 24h (sector benchmark)

2×

traffic and calls in the Google local pack (benchmark)

+136%

“near me” searches in one year (benchmark)

€69

starting / month

Frequently asked questions about the local visibility audit

How long does the audit take?

The automated visibility audit is delivered in under 15 minutes, no credit card. The follow-up sequences the prioritized fixes: first local-pack gains typically show within 2 to 4 weeks.

Do you handle multiple locations?

Yes. Each location is audited and tracked individually, with a local-visibility score per outlet and a consolidated network view.

How is this different from a classic SEO audit?

Classic SEO targets national/organic ranking; local visibility relies on distinct signals — Google Business Profile, proximity, NAP consistency and reviews — that decide the local pack and “near me” searches.

Do I need to already have a Google Business Profile?

Not required: the audit starts from your current presence and shows what to create or fix first, including the profile itself if it's missing.

Get my free local visibility audit

Capture local demand at the moment buying intent is strongest.

Start my free audit