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SEA & Google Ads Audit — Why your ad budget brings no customers

SEA & Google Ads Audit

Your campaigns are running, but revenue isn’t following

“We already have campaigns, so the system must be fine.” Wrong. Most of the budget leaks before conversion: incomplete tracking, mistargeted audiences, landing pages that don’t convert. The SEA audit shows where your euro disappears.

The visible symptom is not the root cause

  • ✓Symptom: your campaigns generate clicks and impressions but few real leads.
  • ✓Common cause: tracking is partial, you optimise on vanity metrics.
  • ✓Hidden cause: your landing page and funnel leak the prospects you pay to attract.

What is an SEA audit?

An SEA audit is a structured analysis of your ad campaigns: it evaluates tracking and attribution quality, audience/intent alignment, and your pages’ ability to convert — then ties each leak to a prioritised action.

Get my free SEA audit

You need this audit if…

  • ✓You spend on Google Ads without knowing what actually converts.
  • ✓Your reports are full of clicks and impressions disconnected from sales.
  • ✓You suspect your landing page is losing paid prospects.
  • ✓You want to cut CAC without slashing budget blindly.

What we diagnose

  • ✓Quality of tracking, conversions, and attribution (Google Analytics, tags, pixels).
  • ✓Alignment between search intent, keywords, and ad messaging.
  • ✓Landing-page performance and conversion-funnel friction.
  • ✓Consistency between paid acquisition and organic / local visibility.
  • ✓Detection of spend on audiences that will never buy.

Our 4-step methodology

  • ✓1. Signal mapping — where budget goes, where conversion breaks.
  • ✓2. Constraint diagnosis — the leak that costs the most.
  • ✓3. Prioritised execution blueprint — tracking, targeting, and page fixes ranked by impact.
  • ✓4. Proof loop — before/after re-measure to prove the CAC reduction.

−10-25%

potential CAC

<90d

ROI horizon

100%

spend traceability targeted

€69

starting / month

Frequently asked questions about the SEA audit

How long does the audit take?

The automated visibility audit is delivered in under 15 minutes, no credit card. The service is the guided follow-up: it sequences the prioritized fixes, with first signals in the following weeks.

Do you manage my campaigns for me?

digitalyser.io diagnoses, prioritises, and guides. We give you a ready-to-run action plan — not a black-box agency service billed in thousands of euros.

Does the audit work if my tracking is broken?

That’s exactly what we detect first. The inventory phase identifies instrumentation gaps before any behavioural analysis.

What about the link with my SEO?

Paid acquisition and organic visibility reinforce each other. We assess the consistency of both to avoid paying for traffic you could capture for free.

How long before I see an effect?

Tracking and page fixes often produce a fast effect; we target an ROI horizon under 90 days and prove it with a re-measure.

Get my free SEA audit

Stop paying for clicks that don’t convert.

Start my free audit